Apple Has Mastered the Podcast

Steve Jobs has proven as a massive success in the podcasting industry by not only embedding the idea by naming one of Apples biggest products the "ipod" so that every time the term "pod" is used Apple is what first comes to mind, but he also installed easy to use podcasting software into his applications. Those are two minor points compared to the way he utillizes the podcast, and his work needs to be complimented and learned by. The above video is an example of a basic podcast that Steve Jobs regulary creates. This is the perfect example for this considering it will also teach you how to create a podcast, but it is important to note what he is doing because he does podcasts on a regular basis for Apples products and news.

Apple, while coming more accepted, is somewhat scary to the majority of the public. Steve Jobs has realized this and used the podcast as an educational tool. He has chosen to inform consumers and customers through podcast by tutorials and step by step instructions on how to use the systems and software. This will allow current customers to expand their knowledge of their product in a few clicks, and it is also educating the uninformed consumer allowing them to see how they can use the product and showing them that is it not as complicated as they may think.

Another major component is the image that Steve is forming for Apple. He is the co-owner of one of the biggest companies worldwide and he is taking the time to do regular podcasts to help inform publics of Apples products. He is not hiring someone else to do them. He is wearing casual clothes, speaking in a causal tone in order to relate to his customers and really trying to help them, which, in my opinion, is going to leave a lasting impression and increase the repuation of Apple. These podcasts are more than just educational videos, they are a means of creating an image.

As PR practioners we can learn a lot from Steve Jobs ability to connect with his consumers as well as his use of technology to reach a wide range of people. His podcasts are sent to friends or placed on ipods and shown to friends. It is truly a word of mouth trickling effect, which has brought Apple to one of the most successful companies in todays world.

Want to learn more about Apple? Visit their running blog.