Friday, 2 January 2009

PR Banned from Second Life

Second Life is a new phenomenon that has caught on in recent years. If you don't like your real life, try Second Life. In fact, people have actually quit their actual jobs and joined the Second Life work force and built lives in a virtual dreamland where they can be anything they want and anywhere they want. Yes, it is a little bit strange, but our world is becoming more and more virtual. Since PR is so apparent in reality, why would it not be in a virtual world. There is only on problem with this, the citizens of Second Life have voted and it was decided to ban PR and marketing gurus.

The people of Second Life feel as though the PR practitioners are ruining their community and pitching ideas that are not even relevant to the community, but what does that mean for text 100 the "first" PR agency in Second Life.



As of now, no announcements have been made about how this will be regulated or who exactly will be banned. Is it just the major agencies trying to get PR in Second Life or is it any person working within the PR industry, but how can that be determined within a virtual world. Also, something that I find extremely interesting within this whole thing is why is it that Second Life feels that they have the power to regulate the Internet when it is not even done on a bigger account. Yes, they have the copyright and power of the sight, but I find it interesting that they are trying to regulate such a large world. What are they trying to say about PR in the real world? That PR professionals are ruining the happiness and function of the world?

I do agree with creators of Second Life on that fact that a PR practitioner should not be pitching wrong ideas or not be in the know of the community they are entering. A good PR practitioner should know everything about Second Life if they wish to launch a product or run a PR campaign there. So, with that in mind, it is a PR professionals fault if they did not properly do his/her job and for that I apologize on behalf of the PR community. Is it really necessary to ban all of PR from the virtual community? Imagine if the real world did that for every mistake we have made in the past. The industry would have been gone years ago. Yes, I am sure that readers out there are asking the question of WHO CARES? Well for anyone that is interested in the movement of news and the ability of easy access to current events, you should care because without PR professionals, it would not be an easy task and the world would go back to one-way biased stories.

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