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Corporate PR Comes Out of Hiding
Podcast discusses changes new media has on corporate PR strategy
February 27, 2009--London, UK
- Gibson Inc. releases first podcast "PR in the Next Generation” which discusses issues the public relations industry is facing as new media continues to grow.
- New media is affecting the PR industry in a variety of ways, but the new technology is especially changing the way the corporate PR sector operates.
- Social Sites, blogs, and Twitter accounts (among other sites) are shifting power from large corporations and leaders to the general public by providing them with stronger voices and a wider reach.
- In the past, the corporate PR sector has been very private in order to protect their reputations.
- The growing use of new media is changing communication models within societies forcing corporations to be more public and open about what goes on behind closed doors, which is causing problems for those in management who are not comfortable with technology or transparency.
- A PR Week article found that new media was a hurdle for companies, in fact, 42% admitted to using a limited amount of new media.
- PR in the Next Generation will be a weekly podcast discussing a variety of issues facing the PR industry as technology continues to expand.
PR in the Next Generation
First Episode- How new media is affecting Corporate PR strategy.
MULTIMEDIA ELEMENTS:
Edelman's Trust Barometer shows there is a major decrease in corporate trust, which is yet another reason to increase media efforts and use new media channels to communicate with the public in order to regain trust.
QUOTES
Richard Morrow, CEO of Gibson Inc.:
"We are happy to announce our weekly podcast. It is important for PR practitioners to stay on top of issues occurring within the industry, so Gibson Inc. will strive to provide the most update information on our Podcast. The First episode on corporate PR is an extremely controversial subject right now
that needed to be addressed."
Mark Vangel, Research Manager at Delahaye:
"Transparency is so critical, in the Web 2.0 world you're not holding onto the information, you're putting everything out there not only because it's the right thing to do, but also because someone is going to find out if you don't"
Neal Forenflo, Vice President of FAS.Research:
"My perspective is that communication models are foundational, that when society shifts from one communication model to another, all institutions in society get reinvented according to the logic of a new medium"
Gibson Inc.
Gibson Inc. is a media company established in 2000 by industry leader Richard Morrow. Gibson Inc. has experienced great success throughout the past 9 years and has made big strides in the new media sector by creating and executing new media campaigns locally and internationally.
For more information on Gibson Inc. please visit our website at www.gibson.co.uk
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